Interior: A great hotel interior, why?

What immediately sets the mood for your guests when they enter? Your hotel interior! Your hotel interior is the first essential factor in shaping the guest experience. The interior communicates the excellence you stand for.

Having a great hotel interior design ensures that you have created a splashy visual backdrop to enjoy your hotel and your premium services. All elements in the design should contribute to that feeling. You might immediately think of this in terms of art and decoration or the furniture. But there are many more elements that make up a great hotel interior. 

Let your guests marvel at all the carefully chosen colours and materials as they navigate from the entrance, the corridors, the lobby all the way to their hotel room. Or let your day guests enjoy your excellent restaurant or bar for dinner or cocktails.  

In this post, we share how hotel interiors affect guest satisfaction. You know how important the combination of all aspects of your hotel is to the overall guest experience. From the online process, check-in, dining, friendly and helpful staff the hotel room to leaving your hotel after one or more nights.  

And even though your excellent service is of great importance, the atmosphere with which your guests surround themselves in your hotel is crucial. The design of your hotel interior determines guest satisfaction. So setting the mood is key here. You can do this by creating a visual experience that lasts throughout their stay and is consistent throughout your hotel at all times.  

Start with the lobby. It is the first space your guests see of you when they enter. Waiting to be checked in or heading to the bar for a drink, their eyes will wander. What people do at this point is check whether your hotel meets their expectations. Is it what they were hoping for? Great moment for you to deliver here! Since this all happens quietly on an intuitive level, deliberately setting the mood should be a priority goal for all hotel owners and operators. This can be achieved by adjusting the right elements.

Since the hotel industry is highly competitive, it is important to stand out among the crowd. The interior design of your hotel is the easiest and smartest way to do this. Use your hotel design as your unique selling point and to tell your story visually as well. 

Having a signature style that people recognise within a million is a super smart thing to do. This way, you won't drown in the many out there. Also consider what this does for you when people search online; you stand out immediately because the interior of your hotel is so special that it draws attention in all the hotel options people see online.

It can become a challenge with guests with sophisticated tastes and specific requirements. One of the critical strategies for success in a competitive market is uniqueness. Your hospitality design emphasises the outstanding visual experience to convey your brand story. If you are a savvy hotel entrepreneur (and we know you are), take advantage of the fact that as humans, we are visual creatures. Therefore, we will select hotels that harmonise with our aesthetic. Know that it is 100% possible to target a specific group by changing the interior of the hotel. Attract them and make them want to return. 

Isn't it great to have ambassadors who totally promote your hotel? But how do you make sure they don't stop talking about you to their family and friends? How do you make sure they spread the word and share their photos of their stay with you?

By creating an unforgettable experience.

A hotel has many functions to fulfil. The trick here is to pack them all into a delicious dish and give the best impression despite the greatest comfort. Your hotel interior can do all that for you. And your guests consider them a positive experience. 

So when your search has immersed your comfort and visual experience, they will become the ultimate advocates of your brand. A satisfied customer loves being their experience and sharing their photos on social media.

And we both know that user-generated content is essential; it gives you free marketing that is credible to other potential customers. 

The hospitality industry is dynamic and competitive. And we understand it can be challenging to discover the aesthetics of your signature brand.

Let's make sure you stand out and grow!