Max Brown Hotels opens first hotel in Italy

The Amsterdam-based boutique hotel brand, announces the opening of their latest hotel in the heart of Milan, marking its entry into the Italian market. Max Brown Hotels currently has five locations popular with guests in four European cities, including Amsterdam, Vienna, Düsseldorf and Berlin. With the addition of Milan, Max Brown Hotels continues to grow under the umbrella of Sircle Collection, the creative hospitality group which is driving the brand's global expansion.

Max Brown Missori will house 64 rooms ranging from small to extra-large. The rooms are designed to offer comfort and playful design at an amazingly competitive price. Amsterdam-based interior designer Saar Zafrir, in collaboration with Sircle Collection's design team, refurbished and redesigned the property. The design is inspired by the 1970s with an emphasis on warm colours and vintage details. Much of the original furniture has been reused, adding to the authentic character of the property. Items not included in the new design have been donated to local charities such as Casa della Speranza. This highlights the project's commitment to sustainability and contributing to the community.

Liran Wizman, founder and owner of Sircle Collection, said: "Max Brown Missori is where charm and cosiness come together, embodying the playful spirit of Max Brown Hotels. We've been eagerly looking forward to opening our first property in Italy and this marks a significant milestone to infuse our unique hospitality into this vibrant city."

The new Milan location aims to be a cosy, charming place for travellers who like city life as a local want to experience. Max Brown Missori will feature essential high-quality amenities, such as a colourful SMEG tea kettle in every room, a basketball set and
Crosley record player and cosy communal areas. In doing so, it responds to the brand's motto: basic at its best.

Nestled in Milan's vibrant fashion and design centre, the hotel offers travellers easy access to the city's iconic landmarks, diverse shopping areas and thriving nightlife. With many rooms overlooking the iconic Milanese landmark Garage delle Nazioni and just a short distance from the world-famous Duomo Cathedral, guests are immersed in Milan's rich heritage right on the doorstep.

The hotel's common areas offer guests the opportunity to relax and have a chat. The public area on the ground floor is a lively space and offers the ideal place to meet people, relax or work.

Location: Via Lentasio, 3, 20122 Milano MI
Parking spaces available with limited capacity, book in advance.