Lore Group joins Global Hotel Alliance

Lore Group, an international hospitality company that develops, designs and runs hotel, restaurant and bar concepts in Europe and the United States, has joined Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands.

The London-based group's five design hotels - all located in iconic buildings in Amsterdam, London, and Washington DC - will be added to GHA's portfolio. This brings GHA's diverse collection to more than 800 hotels across 40 brands in 100 countries. This will also give the 26 million members of GHA's award-winning loyalty programme, called GHA DISCOVERY, an even greater choice of accommodations in popular destinations. GHA has started integrating the five Lore Group hotels and are expected to be operational in the programme by May 2024.

Lore Group's hotels are known for thoughtful interiors and interesting use of space, in addition to high-profile restaurants and bars. They are inspired by the history of their buildings and the neighbourhoods in which they are located. The collection includes the Dutch Pulitzer Amsterdam, Sea Containers London, One Hundred Shoreditch, Riggs Washington DC and Lyle Washington DC.

"Our recent research has shown that demand is increasing for exceptional hotel stays, unique destination experiences and an appreciation for high-quality hotels. Lore Group perfectly matches these trends, offering our 26 million GHA DISCOVERY members an even wider choice of hotels in three of the world's most popular destinations," said GHA CEO Chris Hartley. 

"Lore Group hotels will also benefit from the business-generating power of the GHA DISCOVERY platform, with cross-brand activities - where members stay at one brand or accommodation and use the DISCOVERY D$ earned to stay or visit another - generating nearly US$300 million in additional revenue last year."

David Taylor, CEO of the Lore Group, added: "We are excited about the opportunities presented by joining GHA, which extends our reach to a broad global community of dedicated travellers. The growth potential of our portfolio of unique hotels, leveraging the power of GHA DISCOVERY, is significant and we look forward to expanding our guests' travel world with an alliance of like-minded brands."

For more information visit Global Hotel Alliance and GHA DISCOVERY.