Minor Hotels announces debut of Avani Hotels & Resorts brand in the Netherlands

Minor Hotels, a global hospitality group with more than 540 hotels in 56 countries, is introducing Avani Hotels & Resorts in the Netherlands in the second quarter of this year. The renovated 163-room Avani Museum Quarter Amsterdam offers a contemporary experience with canal views, a mix of Dutch art and history for business and leisure travellers.

Avani Museum Quarter Amsterdam is centrally located in the cultural centre of Amsterdam, close to attractions such as the Rijksmuseum and the Van Gogh Museum. Inspired by the Stedelijk Museum, the hotel's design combines avant-garde aesthetics with rationalist architecture. The exterior of the sleek glass facade is balanced by a vibrant, playful interior and complemented by a mirrored finish in homage to Amsterdam's iconic canals.

The hotel's modern rooms and suites, some with floor-to-ceiling windows, are spread over seven floors. Fully furnished with stylish furniture, they are all equipped with the latest gadgets, including a power shower, Nespresso machine, clothes steamer, yoga mat and high-quality Bluetooth speaker. In-room dining is available 24 hours a day, seven days a week, with an emphasis on healthy, fresh and delicious dishes. For fitness enthusiasts, the AvaniFit gym is open 24 hours a day, with state-of-the-art cardio equipment. In addition, the nearby Vondelpark offers excellent running trails.

On the ground floor of the hotel, an open lobby lounge shares space with The Pantry, Avani's signature grab-and-go concept. Here, guests can start their day in the Dutch capital with a delicious breakfast featuring local favourites or hot dishes prepared à la minute and served indoors or on the outdoor terrace. For travellers who like wellness, there are many healthy snacks on the menu, including vegan bites and smoothies.

Bustling P.C. Hooftstraat and De Pijp are a leisurely five-minute walk away. Amsterdam Central Station is just a ten-minute drive away, ensuring travellers a quick connection. For business appointments, the hotel offers fine meeting space, while the RAI Congress Centre is a short tram or metro ride away.

"The arrival of Avani Museum Quarter Amsterdam marks an important milestone for Minor Hotels and reinforces our commitment to providing exceptional experiences to our guests worldwide. With this opening, Avani guests can immerse themselves in the artful design of our newest gem in the Netherlands," said Dillip Rajakarier, Group CEO of Minor International and CEO of Minor Hotels.

The upcoming launch of Avani Museum Quarter Amsterdam follows the brand's recent expansion in Europe. Last year, hotels were added in Madrid, Milan and Venice, followed by the opening of the Avani Frankfurt City Hotel in early 2024, in addition to the upcoming debut of the Avani brand in China. With a strong presence in Asia, the Middle East and sub-Saharan Africa, Avani continues to plan expansions to new destinations in 2024 to more than double the number of hotels to nearly 100 by 2026.

About Avani Hotels & Resorts:

Launched in 2011, Avani Hotels & Resorts, part of Minor Hotels, is designed for the millennial traveller who values style, value and comfort. The brand is an upbeat and contemporary hotel concept that offers the perfect balance, with a focus on good sleep, specially designed social spaces, locally inspired meals and friendly service. Avani welcomes guests in more than 35 hotels across Asia, Australia, the Indian Ocean, the Middle East, Africa and Europe, with exciting future hotels in the pipeline.

For more information on Avani Hotels, visit www.avanihotels.com. Follow Avani on Instagram, Facebook, TikTok and YouTube and tag #AvaniHotels.

About Minor Hotels

Minor Hotels is an international hotel owner, operator and investor with over 540 hotels currently in operation. Minor Hotels passionately explores new opportunities in hospitality with a diverse portfolio of properties intelligently designed to appeal to different types of travellers, meeting both new passions and personal needs. Through our properties Anantara, Avani, Oaks, Tivoli, NH Collection, NH Hotels, nhow, Elewana, Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International, Minor Hotels operates in 56 countries across Asia, the Middle East, Africa, the Indian Ocean, Europe, South America and North America.

With dynamic plans to expand existing brands and explore strategic acquisitions in opportunistic markets, Minor Hotels is pursuing a vision of a more passionate and interconnected world.

Minor Hotels is part of the GHA DISCOVERY loyalty programme, allowing travellers to enjoy every moment, at home or on the road, while receiving recognition and rewards at participating hotels and resorts worldwide. For more information, visit www.ghadiscovery.com

For more information, visit www.minorhotels.com.