Dutch hotels turn good occupancy in summer 

Hotels in the Netherlands had a very good summer (June to August). The average occupancy rate for the summer was a whopping 76%. Worldwide - with the exception of the UK and Ireland - the average occupancy rate of hotel rooms is around 65%. During the summer months, Dutch hotels earned an average of €11,459 extra by selling parking spaces along with the overnight rate. Hoteliers benefit from direct bookings without intermediaries or third-party booking websites. The average booking through Mews Booking Engine was €428 in the Netherlands, 28% higher than the average booking through an intermediary.

Matt Welle, CEO of Mews: "This summer's data highlights not only the resilience of our industry, but also the commitment of hoteliers to provide guests with an excellent experience. The rise in average occupancy rates and the increase in direct bookings with an average reservation value show that this is paying off. Dutch hotels are seeing 32% more online check-ins than the global average, and many guests upgrade their bookings during this process, generating an average of €41 per reservation this summer. It suggests that guests are becoming more confident in hospitality technology and therefore getting a better experience."

It is also good to see that additional parking revenue during the summer months contributed significantly to overall profitability, averaging €11,459 (previous year €8,798) These figures highlight the importance of extra services and guests' willingness to pay extra for convenience and comfort.

The rising share of non-refundable reservations in the Netherlands, which now stands at 24% (up 16% from last year) shows that guests are increasingly confident in their travel plans, despite the uncertainties of recent years. This, combined with the increase in direct bookings without intermediaries, shows that guests prefer a direct relationship with hotels.