Horecava 2024: the most substantive trade show for hospitality professionals

The trade fair for professionals in the hospitality industry, Horecava, will take place from 8 to 11 January at RAI Amsterdam. The theme of this edition will include professionalisation. Rising prices, staff shortages, increasing competition and customer expectations make a professional approach a necessity for hospitality businesses. While hospitality remains paramount, issues such as scaling-up and automation increasingly demand attention. During Horecava, these important topics are discussed in detail. In both theme pavilions, during a theatre programme and in the trendLAB, hospitality professionals will gain plenty of knowledge and inspiration.

Despite all the innovations and automation possibilities, hospitality remains a real profession. A profession bursting with passionate entrepreneurs. Horecava is the annual fair for professionals in eating, drinking and sleeping out. This year, the only trade fair attended by the entire hospitality industry in the Netherlands is dedicated to professionalisation. The programme of Horecava 2024 is varied. Besides networking opportunities, it includes a trendLAB, a theatre programme and various competitions.

The hospitality industry is quite subject to trends. Moreover, in this dynamic industry, the emerging influence of the younger generation not only determines the trends, but also the course of the future. Think of themes such as convenience, vitality, flexibility and sustainability. To ensure that you as a hospitality entrepreneur stay abreast of trends, the trendLAB igericht at Horecava. Think about: Twenty Four Food, smart appliances, the influence of AI, sustainable coffee, inclusivity and more.

Hospitality is also important in healthcare and the workplace. That is why there are symposia for this at Horecava. In addition, the hotel sector receives special attention in the Hotels in the spotlight symposium.

For the 23rd time, the Innovation Award and Sustainability Award will be presented at the fair. This will take place during the official opening on 8 January. There are nominees in various categories. Innovative products, new tastes, innovative interior concepts and useful digital applications will be honoured with an award. Some of the nominations include: Vegan Doner Dudes (100% plant-based). Taste Chef (innovative sourcing with less food waste as a goal), The Good Roll (fair trade bamboo toilet paper) and The Eggcheff Scrambled (a robot that makes perfect scrambled eggs).

The following hospitality competitions will take place at Horecava:

About Horecava

For over 65 years, Horecava has been the trade fair for professionals in the world of eating, drinking and sleeping outdoors. The largest trade fair for the hospitality industry in the Netherlands attracts tens of thousands of visitors every edition. They are looking for inspiration, want to network and have real heart for their profession. Horecava is the start of the new hospitality year. The fair features exhibitors divided into the following categories: food & wine, fast casual, cold drinks, coffee, tea & cocoa, bakery & patisserie, interior & design, mass catering and tech & services. There is also a special focus on personnel challenges, innovation and sustainability. In addition, visitors will discover all the new and best innovations and the most practical solutions during Horecava.