greet enters Benelux with sustainable hotel at Brussels airport

greet, Accor's beacon of sustainable hospitality, is proud to announce the opening of greet Brussels Airport Zaventem, the brand's first hotel in the Benelux region. Located less than a five-minute drive from Brussels Airport, this 68-room hotel offers the perfect location for travellers and visitors to the city.

Launched in 2019, greet is on a mission to redefine the eco-hospitality segment and establish itself as the most sustainable hotel brand in the industry. With affordability and comfort at its core, greet hotels are designed for individuals who care deeply about their impact on the environment. Every aspect of the guest experience, from check-in to check-out, revolves around the principles of reduce, reuse and recycle. The brand is a testament to circular hospitality, where sustainability and creativity come together to offer affordable and meaningful stays.

The brand has grown to over 35 hotels across Europe, with hotels in locations such as Paris, Berlin, Vienna and Beaune - the birthplace of the brand - and now Brussels. Upcoming openings in popular destinations such as Alicante and Nice reinforce greet's position as a fast-growing sustainable and innovative hotel brand.

At greet Brussels Airport Zaventem, sustainability meets creativity and connection. Each of the 68 rooms is carefully designed to tell a story, with at least three striking upcycled items, such as mirrors and cabinets, sourced from reputable second-hand companies, which not only add character but also reinforce the brand's eco-friendly ethos. The hotel's commitment to the environment is further reflected in its collaboration with environmentally conscious brands such as Dizy, which supplies breakfast tables made from sustainable materials, and The Good Stuff Factory for upcycled chairs and communal tables.

Florence Liger-Tourres, Vice President Marketing Economy brands Europe & North Africa at Accor, said:"greet Brussels Airport Zaventem is a fantastic showcase of what the greet brand stands for - comfortable and affordable hotel stays that feel positively different. As one of the most exciting and pioneering brands in Accor's extensive portfolio, greet embodies a positive and forward-looking approach to hospitality. As the brand continues to grow, its relevance and impact will only increase."

Embracing local culture is an integral part of the greet experience. At greet Brussels Airport Zaventem, artists from Atelier Louves the common areas decorated with beautiful murals, giving the hotel a sense of place and community. In line with its sustainability commitment, the hotel offers a breakfast menu using only local or regional products, with bread from La Boulangerie Belge et Bio and a bar selection featuring the best of Belgian beers and spirits. Even the uniforms worn by the hotel's team members are from the Belgian brand Stanley/Stella, which is known for its durability.

In addition to its eco-friendly offer, greet Brussels Airport Zaventem provides practical facilities for travellers. Guests can take advantage of up to 50 parking spaces, perfect for those looking to save on airport parking. A 24/7 reception ensures travellers are welcome at any hour, and a light snack menu with local delicacies complements the extensive breakfast offer, allowing guests to start their day on a sustainable note.

Standard double rooms at greet Brussels Airport Zaventem start from €75, while larger super double rooms start from €80.greet is a participating brand in ALL - Accor Live Limitless - an award-winning lifestyle loyalty programme that offers access to a wide variety of rewards, services and experiences. To book, go to: all.accor.com