Communicating efficiently with guests

Communication with guests contributes to an excellent guest experience and helps strengthen customer relationships for greater loyalty. As a result, guests are more likely to book with you again and recommend the accommodation to others. A hotelier can of course set up communication with guests in various ways. Email is still one of the main communication channels.

With every booking, a hotel manager wants to be able to send a number of emails to keep guests informed. In that case, try not to send a standard confirmation e-mail, but show guests appreciation by sounding out their preferences and bringing along tips to enrich their stay. The better you know your guests, the better you can fine-tune their stay to meet or exceed their expectations.

Even after checking out, it is still important to keep in touch. Don't forget to schedule an email with a link to submit a review. After all, reviews strongly influence travellers' booking decisions. Inform customers via newsletters about promotions, special events and your loyalty programme. Smart: In the e-mail after check-out, put a link to your booking engine with a discount code. That way you give them an extra incentive to come back. 

However, manually sending e-mails at each step of the guest journey takes a lot of time and work. With the brand new feature of Bookingplanner by Stardekk, the guest automatically receives the right message at the right time: before, during and after the stay. 

With Bookingplanner All-in-one, Stardekk offers a complete software package to run a hotel, B&B or holiday home successfully and efficiently. The solution contributes to more bookings and an optimal guest experience with less administration. To this end, Bookingplanner by Stardekk is now launching the new automated email communication in their Cloud PMS. 

With automated e-mail communication in Bookingplanner, guests always receive the right message at the right time. Automating guest communication not only saves time. It also ensures a better guest experience, stronger customer relationships and more sales thanks to upselling.

Based on convenient, customisable templates, a hotelier can create the necessary e-mails for the different room types and booking channels. Subsequently, these mail actions are easy to schedule. This way, each guest receives a personalised e-mail with the right information at each step in the guest journey:

- Immediately after booking

- Before check-in

- During the stay

- Just before checking out

- After checking out