Streamlined guest experience thanks to digital integration

Many hotel and restaurant operators are looking for the latest technologies to make their operations as streamlined as possible while leaving an unforgettable impression on guests. For those interested in an integrated POS and property management system that can be linked with relevant integrations, Lightspeed's solutions are just around the corner. 

In a Deloitte survey, 80% of consumers say they are more likely to make a purchase from a business that offers a personalised customer experience. To meet these expectations, the hospitality industry - whether independent hotels, chains or restaurants - is investing heavily in digital support.

Hotels used to, and sometimes still do, lack a connection between the various internal outlets. Guests had to pay separately for refreshments in the restaurant, at the bar and for services at the spa, separate from the final hotel bill. As a hotelier, you actually want to unburden guests by putting such charges directly on the room number, allowing them to pay for everything at the end of the stay in one go. The lack of connections between the various internal outlets then not only makes for faltering service, it is also a blind spot when it comes to personalisation. 

Hotels can significantly increase their revenues by analysing the consumption behaviour and profiles of their guests, and adjusting the service offer and restaurant menu accordingly. To achieve this, all systems within the hotel need to communicate and exchange data with each other. By integrating advanced POS systems and hospitality platforms, such as Lightspeed's, with property management systems, all customer data is collected and linked in one place. This makes it a lot easier to track what and how guests consume. It then becomes possible to respond to their preferences by making menu recommendations, for example. In this way, the link between the point of sale (POS) system and PMS enhances the guest experience and eliminates the need for manual data entry, thus avoiding input errors. Moreover, analysing sales data becomes a piece of cake, as does creating menus, wine lists and floor plans in the restaurant.

To optimise guest experience, it is important to use concrete data as a starting point rather than cursory estimates or gut feeling. Advanced POS software, such as Lightspeed's, processes transactions, integrates with the PMS and has detailed and customisable reporting features to analyse sales, identify pain points and areas for improvement and make adjustments where necessary. From the most profitable dishes and drinks to staff performance analyses, Lightspeed's reports support hospitality entrepreneurs to make informed business decisions. Parameters only need to be set once for daily, weekly or monthly reports.

Whether improving the guest experience or gaining more insights into performance and consumption patterns, with the help of a complete POS system such as Lightspeed Restaurant, time-consuming and complicated processes in hotel management are accelerated and simplified.

Lightspeed's advanced entrepreneurial platform helps hospitality entrepreneurs worldwide get the best out of themselves. Lightspeed Commerce Inc. was founded in 2005 in Montreal. Since then, more than 167,000 customer locations worldwide in the hospitality, retail and golf industries use our POS system.

Lightspeed works closely with its clients to respond as directly as possible to concrete needs and challenges of entrepreneurs. Lightspeed's tools optimise daily processes, improve customer relations and make opening new locations very easy.

Lightspeed works with numerous partners that integrate seamlessly with the POS system and offer unique services in marketing, accounting, PMS and payments. Hotel entrepreneurs can fully personalise their POS system and tailor it to their needs. Lightspeed's mission is to ease the daily operations and administration of hospitality entrepreneurs so that they can focus on their core business and their guests.