Lighthouse launches intelligent channel management based on AI

Solution acts as commercial 'co-pilot' for independent hoteliers to maximise revenue

Lighthouse (formerly OTA Insight), the largest commercial platform for the travel and hospitality industry, today announced the release of Channel Manager announced. Within the industry, this is the first AI-based solution that will transform the pricing, promotion and distribution of independent hotels.

The announcement follows the recent acquisition of Stardekk and its integration into the Lighthouse platform. This innovation redefines channel management for independent hotels by addressing the well-known limitations of static pricing, promotion and distribution tools.

Executives, general managers and sales managers of independent hotels have until now relied on separate tools for their pricing, promotions and channel management that are not interconnected and require manual management. These outdated processes and tools are cumbersome, time-consuming and inadequate to meet the rapidly changing needs of independent hoteliers.

Lighthouse automates the analysis of market demand, competitor pricing, reservations received and optimal channel distribution to act as a 'co-pilot' for independent hoteliers' revenue.

By integrating pricing, promotion and distribution into a single platform, independent hoteliers can save time, make better decisions about their pricing and automate the forwarding of pricing and promotions to key OTAs and other channels. The end result is higher sales, lower distribution costs and more time to serve guests.

"We aim to redefine the possibilities of technology for the hospitality industry," said Sean Fitzpatrick, CEO of Lighthouse. "Lighthouse provides the commerce platform of the future, built to support independent hoteliers with the necessary solutions to increase their revenues so they can remain committed to creating unforgettable guest experiences."

Lighthouse's solutions for independent hotels are created to remove barriers and bring together all aspects of pricing, promotion and distribution management in one intelligent, connected platform. This solution enables independent hoteliers to react quickly to changes in the market, capitalise on new trends and ultimately achieve higher occupancy, revenue and profitability.

For more information on our smart Channel Manager for independent hoteliers, visit https://www.mylighthouse.com/ai-automation/channel-ma