Sjors Brul founder of Sbit Hospitality ICT steps down as CEO

After nearly a quarter of a century at the helm of the company he founded himself, Sbit Hospitality, has Sjors Brul decided to retire as CEO. He is proud to hand over the baton to Sandro Migliardi who will fill the role of CEO from 1 July 2024, setting direction and leadership within the company.

Sandro Migliardi is no stranger to Sbit Hospitality ICT Services. With more than 16 years of experience within SBIT Hospitality ICT Services, he has earned his spurs in various positions, including PMS and POS specialist, WiFi and infra specialist, Manager Guest Support and COO. His extensive knowledge of the hospitality sector and his clear vision for Sbit Hospitality's growth and innovation make him the ideal successor.

"Sandro is an ambitious and motivating leader, who values the cooperation and development of both our customers and our employees," said Sjors Brul. "I am very proud of what we have achieved together at Sbit Hospitality ICT Services and I am confident that Sandro will lead Sbit Hospitality to even greater successes."

Sjors Brul will continue his commitment to the hospitality sector in his new role as Portfolio Director Hospitality at Your.Cloud, one of the largest Managed Service Providers (MSPs) in Europe. He will thus remain closely associated with Sbit Hospitality and will contribute to the company's continued growth and innovation from his new position.

"For me, this is an emotional but also special moment," Sjors continued. "I want to thank everyone for the partnerships and trust you have given me over the past 24 years. You are the reason why Sbit Hospitality is such a successful and respected company. Sbit Hospitality looks confidently to the future under Sandro Migliardi's leadership. With his experience and dedication, he will take the company further down the path of growth and innovation." Building on the solid foundation laid by Sjors Brul.