'Why candy or snacks, but not sports nutrition?'

In the world of fitness and health, XXL Nutrition is a well-known name. With a range of high-quality sports nutrition products, the company has built a solid reputation. But what if these products were available not only in sports shops or online, but also in the welcoming environment of hotels? René van der Zel, founder and owner of XXL Nutrition, shares his insights on the possible integration of sports nutrition into the hotel industry.

The story of XXL Nutrition began with the passionate ambition of René van der Zel. An avid fitness enthusiast and former personal trainer, he was frustrated by the lack of high-quality supplements that met his requirements. Determined to make a difference, René founded XXL Nutrition with a mission to provide honest, effective and reliable sports nutrition.

Rene's commitment to quality and transparency has helped XXL Nutrition grow into a leading brand in the industry. Their products, ranging from protein shakes to pre-workout supplements, are appreciated by professional athletes and recreational athletes alike for their effectiveness and purity.

Although XXL Nutrition is ubiquitous in gyms and supplement shops, René van der Zel sees a new opportunity on the horizon: the hotel industry. "Sports nutrition is not just about supporting athletes," says René. "It's about promoting a healthy lifestyle for everyone, wherever they are. Hotels can play a crucial role in offering healthy options to their guests, and sports nutrition would fit in perfectly. Our products are already in supermarkets and we are also already making lattes and cappuccinos with our protein shakes. Those are very popular. And we have more and more beach bars as customers. Many people who work out often also want a shake when they go to the beach for a day."

René believes hotels can lower the barrier for guests interested in a healthy lifestyle by making sports nutrition more accessible. This could be done by placing XXL Nutrition products in vending machines in hotel lobbies, making it easy for guests to buy healthy snacks and supplements instead of traditional - and unhealthy - bars and snacks . Moreover, René suggests the idea of encouraging hotel kitchens to prepare meals specifically designed for people with an athletic lifestyle, possibly using high-quality ingredients and nutritional supplements from XXL Nutrition. "Protein-rich products like ours have become increasingly mainstream in recent years. It was even on the news the other day. Then a lady there was allowed to say that she didn't think all that was necessary, protein products on supermarket shelves. 'Well', I thought then, 'rather worry about all those products with added sugars on the shelves'. Because anyone who trains a lot knows that you can't do without good sports nutrition if you practice your sport seriously. And more and more people do."

For René, integrating sports nutrition into the hotel industry is not only a business opportunity, but also a chance to promote health and wellness. "By collaborating with hotels, we can reach a wider and rapidly growing target group and inspire people to make healthy choices even when they are travelling," says René. "It's a win-win situation for everyone."

With his vision and passion, René van der Zel continues to strive for innovation and growth, both for XXL Nutrition and for the wider community of health-conscious individuals. By partnering with the hotel industry, he hopes to pave the way for a future where sports nutrition becomes an integral part of a healthy lifestyle, anywhere in the world. "Beautiful, isn't it, if I could play a part in that?"